T20 - Business Acumen

Saturday, June 13, 2009

If there is going to best business venture in sport for the decade?

Then, I believe without doubt it would be T20 format of cricket.

The game has undergone changes to suit viewer(customer) needs, it had become a shorter version and results known in matter of about 3 hours. This now similar to watching a Football or a hocket match.

  • From a slow cricket after being played for days together, which finally ends in draw it now produce a results in matter of 3 hours.
  • Overwhelming sponsorship from corporates across world.
  • Unlike football for which world cup is held once is 4 years, here we have world cup every alternative year.
  • The Indian venture(IPL) is more interesting, unlike earlier, instead of Indian cricketers going to other countries for seeking opportunity, BCCI - business acumen made other country players to come over to IPL, as there is a hugh money involved. What's even more interesting is that BCCI was able to sell the concept of player bidding to coporates and high profile person in India. Even when Indian Govt did not permit IPL - season 2 to be hosted within country citing security reason, that did not stop BCCI, they looked at an alternative and am sure they came out successfully in revenue collection & conducting it in perfection.

Make hay while the sunshines!! .... its very true with T20 and more particularly IPL since this is now being played every year. It might also become true, since now the game is more towards power play instead of technique and quite soon you would find other countries being attracted towards this format of cricket.

Its might be good learning for Indian Business man in various business verticals to innovate at this time of recession and come out with products, where in not only Indians are benifited but also talented people from across world getting attracted. I hope if we can get into this league, then we may not need to worry about our talented people going else where across the globe looking for opportunities.

The bottom line, India with 100 billion population has a huge market, can prove to be a successful market, if one taps it at rightly.

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